The Road to Baby Foot®
How It All Began
Born in Japan. Loved Worldwide.
Baby Foot® was created in 1997 in Tokyo, Japan, with one simple goal:
To offer an easy, effective way to achieve smooth, healthy feet — without harsh tools or salon visits.
Inspired by the Japanese tradition of gentle, holistic skincare, the creators developed a formula using natural fruit acids and botanical extracts to painlessly exfoliate and renew the skin.
What started as a quiet beauty innovation quickly became a cult favorite — spreading from beauty boutiques in Japan to shelves around the globe.
Today, Baby Foot remains the original foot peel, trusted by millions and backed by decades of real results.
history in the making
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2005
Due to making user’s feet soft as a baby’s, the foot peel was officially named "Baby Foot®.”
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2007
Begins exporting overseas—first to Asian countries including Korea and Singapore.
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2009
Making moves throughout Europe as well as Australia.
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2010
Sold more than 1 million foot peels!
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2012
Arrives in the United States.
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2015
The Today Show introduced Baby Foot® on air as America watched!
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2016
Debuts in Target and Ulta stores nationwide.
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2017
Launches Moisturizing Foot Mask.
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2018
Launches Foot Peel for Men.
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2019
Has won countless international awards and is available in more than 50 countries.
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2020
- Launched Spa Bundle.
- Launched on Amazon Mexico.
- LIVE with Kelly and Ryan promoted Baby Foot® on air!
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2022
- Celebrates 25 years
- NewBeauty Award winner
- Byrdie Beauty Award winner
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2023
Bella Beauty Award winner.
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2024
Celebrates milestone of 30 million peels sold worldwide.
